Pilot launches & market assessment
To study the market potential, we organize pilot launching programmes for innovative products. Test marketing is being carried out by offering free product samples to selected customers as a part of pilot launches. The market survey is being conducted in order to identify the growth scope pertaining to spanking new products and services.
Visual merchandising and strategic promotion
Any product or service has to be effectively merchandised in order to establish the competitive edge. In connection with this, we at GoRural India, organise an effective visual merchandising model for strategic promotion of various products and services. The ideal merchandising will obviously improve customer awareness about the new arrival, which in turn multiplies purchase impulse.
With the significant element of corporate social responsibility, this concept is gaining momentum as a part of establishing strong brand presence in the rural markets. Leveraging this, we have village catalyst models which help the rural population, to have connectivity with highly potential job markets. Through this model the brand could be promoted and can be made as a part of the rural lives.
Franchise and retail stores
GoRural India with its significant presence in rural segment facilitates corporate companies to start new ventures in the form of franchisees. Any business organization would like to have their brands extended to rural segments. Corporates do follow the contemporary policy of ‘going rural’ because of stringent competition faced in urban markets. We stand as an enabler and execute these activities in a brilliant fashion, thus eliminating all associated hitches when it comes to Franchise operations.